Monday, March 30, 2009

Verizon Wirelesss and Other Carriers Agree to Standardize Marketing Practices

Here's a significant wireless network update. According to Mobile Marketing Association North America, the major wireless carries have all agreed to consolidate and standardize their mobile marketing practices. Verizon Wireless, AT&T, T-mobile and Sprint have committed to the project initiated by Mobile Marketing Association North America.

So what exactly does this mean? What happens if Verizon Wireless and other carriers consolidate and standardize their mobile marketing practices?

Well, if Verizon Wireless and other carriers consolidate and standardize their mobile marketing practices, then there will be improve consumer satisfaction and understanding of mobile marketing campaigns.

Here are the other implications of standardized mobile marketing practices with the guidance of the Mobile Marketing Association North America:
  • continued growth of mobile marketing
  • a dramatic reduction in the costs of launching mobile marketing campaigns
  • faster time to market for campaigns
  • improved consumer satisfaction
  • improved consistency and mobile marketing campaigns across the four major U.S. carriers
Tp make the long story short the intiiative of the Mobile Marketing Association North America to convince Verizon Wireless and other carriers to consolidate and standardize their mobile marketing practices will be beneficial to both the customers and the telecom companies.

Consumers will receive improved service if Verizon Wireless and other carriers to consolidate and standardize their mobile marketing practices. On the other hand the carriers will be able to reduce the cost of their mobile marketing campaigns.

According to estimates, the decision of Verizon Wireless and other carriers to consolidate and standardize their mobile marketing practices under the guidance of the Mobile Marketing Association North America will save $200 million annually for the whole mobile industry.

Verizon Wireless and other carriers that agree to consolidate and standardize their mobile marketing practices also recieved support from the major aggregators, brands and content owners. VeriSign, Neustar, Limbo, and Thumbplay worked with the Mobile Marketing Association North America to secure this agreement.

That's it for this story on the Mobile Marketing Association North America convincing Verizon Wireless and other carriers to consolidate and standardize their mobile marketing practices. tune in to this blog to get more news and updates on wireless networks or mobile phone carriers.

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