This change is advantageous towards customers who want a choice that doesn't include full service phones and applications. However, the wireless company will continue to provide a full-service offering, including retail stores and optimized software applications next year.
Some experts think that the demand of consumer groups and some U.S. lawmakers for wireless providers to open up their networks to outside devices and applications has influenced Verizon's decision. Apple and AT&T have also been widely criticized for their exclusive agreement that allows the iPhone to be used only on AT&T's wireless network in the U.S.
Another factor might be the U.S. Federal Communications Commission requirement. The FCC has required that a portion of spectrum to be auctioned starting in January to allow outside devices and applications.
On the early part of 2008, Verizon will begin publishing technical standards for the development community. The top wireless network will activate any wireless device that meets the minimum technical standard. A US$20 million testing lab will approve the devices for activation. This is certainly good news for wireless phones customers. They will be able to run any application they choose on approved devices on 2008 because of this development.
Verizon Wireless President and CEO Lowell McAdam explains that,
"This is a transformation point in the 20-year history of mass market wireless devices -- one which we believe will set the table for the next level of innovation and growth," "Verizon Wireless is not changing our successful retail model, but rather adding an additional retail option for customers looking for a different wireless experience."Hopefully, other wireless phone providers will also make more customer friendly decisions. The wireless phone industry is constantly growing and competition between providers will inevitably result in more programs that are geared towards consumer satisfaction.