Alltell Sued by Verizon for False Advertising

It seems that another dispute between two major wireless phone carriers or networks has began.

Apparently, Verizon Wireless has filed a civil suit in the federal court in Richmond, Va. against Alltel Corp. on the grounds of making false advertising claims. The origin of this problem is an Alltel ad that claimed only Alltel gives wireless customers the ability to change their calling plans without having to extend the term of their contracts.

Verizon reacted unfavorably to this Altell Ad because they have began to allow their customers to change their wireless plans without requiring an extension of their contracts about two months ago. After this important decision they contacted Alltel about the carrier’s ad to request that it be changed.

Now, Altell claims that it granted Verizon Wireless' request to cahnge the ad. Andrew Moreau, a spokesman for Alltel said, “We did make edits to that ad to accommodate Verizon’s position. The version of the ad that Verizon filed with its complaint was a prior version of the ad so it didn’t reflect the edits that we made.”

However, Verizon Wireless claims Alltel continued to air the unedited advertisement throughout last year and into 2008. The carrier wrote in court documents that,

"Verizon Wireless notified Alltel of these falsehoods and reasonably believed that any such false advertising would cease on or before Thanksgiving. However, Alltel has continued to run advertising falsely and misleadingly contending that only Alltel offers wireless customers the ability to change their service without changing their contract term.”

As of this time Verizon Wireless declined to make any comment beyonds the lawsuit. Read more about this wireless network news at rcrnews.com